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UIT launches new Vanity URL platform

With UIT’s new Vanity URL service, you can create and manage custom Stanford URLs to redirect your website traffic.

With UIT’s new Vanity URL service, you can create and manage custom Stanford URLs to redirect your website traffic.

UIT’s new Vanity URL service provides more flexibility, enhanced security, and improved performance for creating and managing custom Stanford URLs to redirect your website traffic.

Vanity URLs provide a shorter and more descriptive address that is easy to remember, type and share. For example, a URL like emailcalendar.stanford.edu is easier to type and quicker to identify than uit.stanford.edu/service/emailcalendar.

With your custom Stanford URL, you can also use the service to create short links to direct people to specific pages. For example, a URL like emailcalendar.stanford.edu/register is simpler and more memorable than uit.stanford.edu/service/emailcalendar/register.

What’s new and different?

The new Vanity URL service replaces the legacy Virtual Host Redirect service on Stanford’s Andrew File System (AFS) as part of University IT’s Web Content Management Program. With the Vanity URL service you’ll be able to:

  • Set URL ownership. A Stanford workgroup is required to own a Vanity URL.
  • Shorten, customize and manage URLs. Workgroup members will have the ability to create, customize and manage short links. Workgroup members also have the ability to change vanity URL ownership at any time.
    Get expiration notifications. Every Vanity URL now has a one-year expiration date. The owning Stanford workgroup will be notified to renew their vanity URL annually.

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